ÖHLINS CELEBRATES 50 YEARS OF INNOVATION AT EICMA 2026

Upplands Väsby, Sweden – 3 November 2026: In 2026, Öhlins celebrates 50 years of pushing the boundaries of suspension technology. To mark the milestone, Öhlins welcome visitors at EICMA 2026, the International Two-Wheeler Exhibition, to a special showcase celebrating the company's journey from a small Swedish motocross suspension innovator to a global leader in advanced suspension technology.

Founded in 1976 by Kenth Öhlin in his father's garage, Öhlins has spent the last 50 years transforming a passion for better suspension into a global legacy of innovation and performance. Today, Öhlins has expanded beyond its motorcycle origins and established a strong presence in automotive performance, working with leading vehicle manufacturers and racing teams, while becoming a trusted technology partner within the rapidly developing world of high-performance mountain biking.

Predrag Bojanic, Sales & Marketing Director, Öhlins Group:

“Reaching 50 years is a proud moment for everyone at Öhlins. What began as a passion for improving motocross suspension has evolved into a global company trusted by professionals and enthusiasts. Going forward, our focus remains unchanged: developing suspension solutions that enhance performance, control, and riding enjoyment.

EICMA provides the perfect opportunity to highlight some of the innovations, people and partnerships that have shaped our journey, while sharing our vision for the future of suspension technology.”

At EICMA 2026, visitors will have the opportunity to explore both the latest product developments from Öhlins and the milestones that have defined the brand over the past 50 years. Experience everything from Öhlins’ original shock absorber to the latest evolution of Öhlins' renowned TTX (Twin Tube) technology and the world's first carbon-fiber front fork fitted to a street-legal motorcycle.

To mark the anniversary, Öhlins will display a selection of historic products and motorcycles that illustrate the company's evolution from a small suspension manufacturer to a global performance leader. Visitors can follow the development through machines ridden by some of the sport's most influential champions, including motorcycles from the company's early successes in enduro competition and the years that established Öhlins in Grand Prix road racing. Together with iconic racing memorabilia, the Öhlins stand will provide a unique glimpse into the innovations, achievements and passion that continue to drive the Öhlins forward.

From the origins in motocross to the presence at the highest levels of motorsport, the story of Öhlins has always been one of continuous development. As visitors gather at EICMA 2026 to experience 50 years of Öhlins, Öhlins looks ahead with the same curiosity, determination, and passion for advanced suspension technology that have defined the brand since 1976.